Legal

Privacy Policy

Last updated: July 9, 2026. We respect your privacy and are committed to protecting your personal data.

1. Introduction

Welcome to HopShops (“we,” “our,” or “us”). This Privacy Policy explains how HopShops, Inc. collects, uses, discloses, and safeguards your information when you use our mobile application and website (collectively, the “Service”). Please read this policy carefully.

2. Information We Collect

2.1 Information You Provide

  • Account information: Name, email address, and password when you create an account.
  • Profile information: Optional profile photo, username, and preferences.
  • Saved products: Products, wishlists, and collections you save within the app.
  • Communications: Messages you send to our support team.

2.2 Information Collected Automatically

  • Usage data: Pages viewed, features used, time spent in the app, and interactions.
  • Device information: Device type, OS, browser type, IP address, and device identifiers.
  • Location data: General geographic location based on IP address only.
  • Cookies: We use cookies and similar technologies to enhance your experience.

2.3 Information from Third Parties

  • Social media: If you connect Instagram or other accounts, we may receive basic profile info.
  • Partner stores: Product information, pricing, and availability from connected stores.

3. How We Use Your Information

  • Provide, maintain, and improve the Service.
  • Personalize your experience and surface relevant product recommendations.
  • Send transactional communications (account confirmations, updates).
  • Send marketing communications, with your consent.
  • Analyze usage patterns to improve app performance and features.
  • Detect and prevent fraud, abuse, and security incidents.
  • Comply with legal obligations.

4. How We Share Your Information

We do not sell your personal information. We may share it only in these circumstances:

  • Service providers: Third-party vendors who help us operate the Service.
  • Business transfers: In connection with a merger, acquisition, or sale of assets.
  • Legal requirements: When required by law or to protect rights and safety.
  • With your consent: For any other purpose with your explicit consent.

5. Data Retention

We retain your personal information for as long as your account is active. You may request deletion at any time by contacting us at privacy@hopshops.app.

6. Your Rights and Choices

  • Access: Request a copy of the personal information we hold about you.
  • Correction: Request correction of inaccurate personal information.
  • Deletion: Request deletion of your personal information.
  • Opt-out: Opt out of marketing communications at any time.

7. Security

We implement industry-standard security measures including encryption in transit (TLS), encryption at rest, access controls, and regular security audits.

8. Children's Privacy

The Service is not directed to children under 13. We do not knowingly collect personal information from children under 13.

9. Changes to This Policy

We may update this Privacy Policy periodically. We will notify you of significant changes by posting the new policy on this page and updating the “Last updated” date.

10. Contact Us